BUILT IN WYOMING. BUILT TO LAST.


The Westerne Company was founded by Brad Carter — a hunter, operator, and brand builder who has spent over 20 years building businesses in the outdoor and western space.

The Company

Westerne started as a creative studio helping outdoor brands tell better stories. It has evolved into something bigger — a holding company that builds, owns, and operates a portfolio of connected brands across the outdoor and western space.

The thread connecting all of it is simple: build things that are useful, honest, and built to last.

We operate out of Star Valley, Wyoming — and everything we build is shaped by the country around us.

Brad Carter

Founder & Principal

Brad has spent nearly two decades building and operating brands across retail, e-commerce, manufacturing, outfitting, media, and experiential businesses. Before focusing full-time on the Westerne portfolio, he served as EVP of Marketing at the Bronze Buffalo Club Companies — one of the premier luxury sporting club operators in the country — where he spent a decade scaling brand, marketing, and growth across multiple properties.

He founded The Westerne Company to do the work he actually believes in — building useful, honest brands that hold up in the real world and last longer than the trend cycle.

He lives and works in Star Valley, Wyoming.

Intentionally Built

Westerne is intentionally lean — and that’s by design.

It keeps us close to our companies, accountable for our decisions, and focused on the things that matter over time.

We build and operate with patience, practical experience, and a clear sense of responsibility.

How We Work

  • Clear thinking and accountable ownership
  • Practical experience in the businesses we operate
  • Honest feedback and practical solutions
  • Long-term thinking over short-term trends

We aim to build useful, honest businesses that last.