Westerne.co was founded to serve a simple idea: authentic brands deserve strategic growth and powerful storytelling.
At the heart of Westerne is Brad Carter—an outdoor brand strategist, growth consultant, and seasoned entrepreneur. With nearly two decades of experience building brands from the ground up, Brad partners with outdoor lifestyle, adventure travel, and heritage-focused companies to help them sharpen their voice, elevate their brand, and grow with intention.
But this isn’t corporate consulting—it’s real, boots-on-the-ground expertise. Brad has launched and scaled multiple businesses, built marketing systems that drive revenue, and led brand strategy for multi-million dollar companies.
Brad’s lived the outdoor life. And he knows how to help others build brands that do the same.
“While I’ve built and grown my own brands, what excites me most is helping others bring their vision to life. Westerne exists to share that expertise with businesses that want to tell authentic stories and build something lasting.” – Brad Carter
Brad’s Experience Includes:
- Leading marketing & brand strategy for multiple outdoor experience companies that experienced significant growth.
- Founding and scaling startups from zero to $500K+ in annual revenue
- Founding and Managing successful e-commerce brands like Altitude Outdoors and MTN HNTR
- Creating campaigns, content, and digital strategies that generate sales and engagement
- Producing premium events and experiential activations that leave a lasting impact
What We Do at Westerne
We work with companies that want to go further. Whether you need a complete brand overhaul or a focused campaign that hits hard, we combine creative and strategic execution to deliver results that matter.
Core Services:
- Brand Positioning & Strategy – Clarify who you are and who you’re for
- Marketing & Growth Consulting – Map out and execute growth-focused initiatives
- Website & Digital Optimization – Build a site that performs as well as it looks
- Content Creation – Craft stories that connect and convert
- Experiential & Event Marketing – Build unforgettable customer experiences
Why It Works
Brad brings a rare combination of creative, strategic, and operational skill. He understands how to connect vision with execution—and how to make a brand feel as good as it performs. He’s not about fluff, filler, or trying to win awards. He’s here to help your business win, period.
Whether you’re launching a new product, scaling an existing brand, or just need a seasoned partner in your corner—Westerne.co is built to help you grow with purpose.
Let’s Build Something That Lasts.
Brad works with a limited number of clients on a project or retainer basis. If you’re ready to elevate your brand and grow your business, we’d love to hear your story.
Want to get started? Fill out the form on our contact page and we’ll get back to you as quickly as possible.